The listings that move fastest share the same traits: honest measurements, daylight photography, a floor plan, and a description that names the three best things about the home in the first two lines. Price against recent nearby sales — not against hope.
The seven details
- Shoot every room in daylight, landscape orientation.
- Publish a floor plan — listings with one get twice the saves.
- Measure rooms yourself; round numbers invite doubt.
- Lead with the three best things, not the hallway.
- Name the commute times buyers actually ask about.
- Reply to enquiries within the hour, weekends included.
- Fix the small things buyers photograph: grout, bulbs, handles.
Speed compounds
Keep viewing slots flexible across the weekend and confirm every appointment the night before. Small defects photograph larger than they are — an hour with a toolbox routinely pays for itself in the first week of viewings.
Daniel Okafor
Commercial Director at Larkspur Classifieds, matching sellers with serious buyers since 2016.